The official student newspaper of The Hockaday School

The Fourcast

The official student newspaper of The Hockaday School

The Fourcast

The official student newspaper of The Hockaday School

The Fourcast

US Social Impact Bazaar
News
US Social Impact Bazaar
Mary Bradley Sutherland, Photo and Graphic Editor • April 18, 2024

HockaDance Spring Concert 2024
Arts + Life
HockaDance Spring Concert 2024
Mary Bradley Sutherland, Photo and Graphic Editor • April 17, 2024

The first track meet in more than 30 years was March 22.
Sports
Daisies host first track meet in 30 years
Callie Coats and Mary Elise EstessApril 16, 2024

Callie Coats and Mary Elise Estess are reporters in Intro to Journalism.  They covered the Split H Relays on March 22.

Committed seniors pose in front of their respective college banners.
Senior Signing Day
April 12, 2024
StuCo steps up
StuCo steps up
April 12, 2024

A Look into the © and ® Symbols

A+Look+into+the+%C2%A9+and+%C2%AE+Symbols

You’re surrounded by protected material everywhere you look. While sitting in Starbucks with one of their logo-decorated cups, wearing a University of Texas burnt-orange sweatshirt, singing along to your favorite Taylor Swift lyric and admiring the red sole of a passerby’s Christian Louboutins, you’ve encountered four trademarks and a copyright in a matter of seconds.

When you think about it, it makes sense that all creative things need to be accounted for through either copyright or trademark laws in order to be protected, especially in this highly digital age. But, what is copyrighted versus trademarked?

A copyright protects the creator of their work and their creativity, not allowing anyone to use the book, painting, etc. in other ways without their permission and often a royalty. We encounter this more than we realize; for example, when you listen to songs on your favorite radio station, someone is getting paid for each play.

Recently, there have been many interesting copyrights changes.

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Graphic by Jenny Zhu

On the other hand, a trademark protects the things that help identify a company. If you see or hear something and automatically associate that with a business, it’s probably trademarked. Companies with trademarked identifiers, like Nike’s swoosh or Target’s red, can prohibit the use of these by other companies in their industry.

Recently, these trademarking occurrences have made headlines.

Graphic by Jenny Zhu

According to FedEx Office Managing Director of Legal Robert Teutsch, the process of trademarking is much more difficult than that of copyrighting.

Unlike a simple copyright registration, the U.S. Patent and Trademark Office has to review all of their previous registered trademarks in order to ensure that this new one does not infringe on any existing trademarks. But, you aren’t actually required to go through the process at all in either circumstance. You have ownership rights over the work from the time you’ve created it.

“It’s recommended that if you are going to have a trademark, you go register it, and that kind of gives you some finality and certainty with it,” Teutsch said. “If you don’t register, it doesn’t affect your rights in it, but it’s harder to defend it.”

Copyrighting and trademarking is everywhere, having a big enough presence that an entire industry revolves around it and affecting our lives more than we probably realize. Plus, with the internet, these processes have become more crucial in recent years.

“Copyright law for a long time was just kind of this boring thing that was out there, because it was just music on records and just books and artwork and things like that,” Teutsch said. “The moment everything became digital, it’s one thing to have one CD, it’s another, when that’s digital and with the press of a button I can send it to 10,000 people. It completely changes the world.”

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