Editor-in-Chief Erin Thomas answers the troubling questions of Upper School students.

Q: When should I post on Instagram for maximum likes?

– Senior Electra Thomas

A: Dearest Electra,

It’s 10 p.m. The time has come. You scroll through the filters, stressing more about which one looks better than about the AP European History quiz you have tomorrow. Finally – it happens. You have created the ultimate Insta post. You greedily hit share, overjoyed. You just know that this post will hold the record for maximum likes.

8 a.m. You have received one like…from your 70-year-old grandma.

It’s no big deal! Who’s awake at 8 a.m. anyway?

2 p.m. rolls around. You can feel the beads of sweat collecting on the sides of your face and under your arms. You nonchalantly text every single person in your contacts list, including your seventh grade history teacher, asking them to like your post.

It works…sort of. A few minutes later you receive two likes.

“What could I have possibly done wrong?!” you scream, shouting internally into the void. “What have I done to deserve this?”

Your problem? You posted at 10 p.m. Don’t do that. If you want to achieve maximum likes on Instagram, post anywhere between 2 p.m. and 8 p.m.

Your friendly neighborhood swag chief,

Erin Thomas

P.S. Like my Insta maybe?