While we all have our mainstream beauty favorites, indie beauty brands are no joke. Without further ado, here is a comprehensive list of the best of indie beauty.
ColourPop was founded in 2014 in Los Angeles. With 3.6 million followers on Instagram, the brand has grown to be a major beauty brand. While ColourPop’s lip products are what put them on the map, the brand has expanded greatly. They sell highlighters, bronzers, contour sticks, eyeshadow, brow products, eyeliners and more. ColourPop has collaborated with prominent beauty gurus, including KathleenLights, Jaime King and Jenn Im. Above all, ColourPop is best known for their affordability. Most of their products are $10 or less, and even better, the brand is cruelty-free!
LimeCrime is a long-time staple of any indie beauty lover’s makeup bag. LimeCrime was founded in 2008 by Doe Deere and has grown a lot since then. It now has 2.5 million followers on Instagram and is most well-known for their lip products. LimeCrime’s liquid lipsticks, Velvetines, come in many unique colors and a matte or metallic finish. Other products from the brand include liquid eyeliners, metallic foiled eyeshadows, eyeshadow palettes, bullet lipsticks and liquid glosses in a prismatic finish. The brand is vegan and cruelty free, and has even collaborated with indie darling, Melanie Martinez.
Girls Girls Girls is an ultimate collection of nudes that work on, literally, everyone! ?????????? Shop: limecrime.com/girlsgirlsgirls Swatched by: @jenelises
A photo posted by Lime Crime (@limecrimemakeup) on Nov 17, 2016 at 1:01am PST
Remember the rainbow highlighter craze? Well, this is where it all started. Based out of Orlando, BitterLaceBeauty is a cosmetics brand that can be purchased through their Etsy shop. BitterLaceBeauty has more to offer than just the rainbow highlighter that put them on the map. Currently the shop is stocked with Halloween highlighters, including one with candy corn coloring. Rumor has it that the shop will be restocking soon, so if you don’t already have your rainbow highlight on, don’t fret! It’ll be back soon.
It’s extra gloomy outside today but the good news is we are starting to ship the 5-6 month preorders! Who is ready??? Make sure you message us through our shop with any address changes you may have! Thank you all for being so patient as we finish all these rainbows. 7-8 and 9-10 month preorders will start shipping directly after! ?????
Sugarpill was founded in 2003 by Amy Doan aka “Shrinkle,” and is based in Los Angeles. Sugarpill currently has 1.7 million Instagram followers and quite the cult following. The cosmetics company is best known for their intensely pigmented eyeshadows that come in unique shades and kitschy packaging. The brand has recently branched out into lip products, including liquid and bullet lipsticks. Sugarpill has recently collaborated with drag artist, Kim Chi. Best of all? Sugarpill is vegan and cruelty-free!
Black Friday Weekend Sale is happening now, and it’s the hugest sale in #sugarpill history! Quantities are limited and will not be restocked before the sale ends. 30% OFF: all eyeshadows, pro palettes, pro pans 40% OFF: all brushes 50% OFF: all ElektroCutes, nail lacquers, most eyelashes 70% OFF: select eyelashes FREE lip brush ($16 value) with purchase of #PrettyPoison lipstick bundle ? Thanks for the cute pic @phunky_town ! ?
A photo posted by Sugarpill Cosmetics (@sugarpill) on Nov 25, 2016 at 1:05am PST
Melt Cosmetics was founded by Lora Arellano and Dana Bomar, who met while working at Nordstrom makeup counters. 2.2 million Instagram followers strong, Melt Cosmetics is alive and well. The brand is known for their wide range of lipstick shades and high-quality eyeshadow palettes that come in a unique stacked shape, hence the name “Stacks.” The online store’s merchandise sells out quickly after a restocking, so be sure to shop fast!
Rust stack sold out for our Black Friday Sale!!?? As most of you might know , we recently got wiped out of this palette during the burglary , So we rushed a partial order for Black Friday . …. The rest of the shipment comes in next week ! And because we know some of you missed out, we are going to Honor the Black Friday discount when it returns! We will update you soon! Sign up for a notification when this item restocks Photo via @r.morelos #blackfridaysale #vegan #meltcosmetics #meltruststack
– Ashlynn Long – Assistant Castoff Editor