College Counselor Chris Blackwell is your typical father, husband, college counselor and Master Burrito Ambassador. Yes, he is an ambassador for Chipotle. But how did he get there?
Blackwell grew up in Columbus, Ohio and ate Chipotle once a week throughout his junior and senior year of high school. After deciding to attend St. Louis University in St. Louis, MO, he was disappointed to hear that there was no Chipotle in town.
Blackwell began a quest to bring Chipotle to St. Louis by sending an email to Chipotle each week.
“I was actually training to be a pilot at St. Louis University. One day, I was craving a burrito so badly that I flew a family friend’s airplane to Columbia, MO, which was the closest Chipotle,” Blackwell said.
After sending an email every week for five years, Blackwell finally received a response. Chipotle listened and was adding a location in St. Louis, and they wanted Blackwell to be its first customer. He was then named a Master Burrito Ambassador.
Chipotle has continued to be a crucial part of Blackwell’s life. After his wedding, their entire party stopped at Chipotle before attending the reception. He even has pictures of his son laying in a Chipotle burrito bag at just 2-days-old.
The Cultivate Festival, an event with live music and different Chipotle foods, took place on Oct.18 in Irving, Texas.
“They had the Cultivate Festival [in October] and I accomplished my goal in life: to shake [his hand] and have a conversation with Steve Ells, CEO of Chipotle,” Blackwell said.
Blackwell said he never plans on working for Chipotle, but he will continue to be a loyal costumer. In fact, he carries his laptop and other books in a Chipotle bag every day.
“Most people who know me,” Blackwell said, “associate me with Chipotle.”
– Austria Arnold