Every day, Robyn Sills Wedgeworth ‘02 balances life with a new baby while working to fashion the narrative for Tecovas as Senior Director of PR and Partnerships. She tackles challenges with determination and enters each day with an open mind.
“I like my job so much, and I’m so excited to go to work every day,” Wedgeworth said. “No two days are the same. It keeps me excited and super engaged.”
Before speaking on the 2026 Hockaday Alumnae in the Arts (HAARTs) panel, Wedgeworth spent the morning in a “hindsight” meeting, looking at the 2025 Fall & Winter season sales with Tecovas’ team members from different departments.
“Every part of the business that I oversee is trying to figure out how I can get new audiences to care about Tecovas,” Wedgeworth said.
Her work includes partnering with external audiences and bringing experiential elements to Tecovas to make it a more recognizable brand. Though Wedgeworth loves her work now, her journey to Tecovas was not a linear one.
“I had a lot of pressure on myself,” Wedgeworth said. “I really wanted to have it all figured out when I was graduating, and so I went to college sure I was going to be pre-med. So clearly, some things have changed.”
Instead of studying biology, Wedgeworth graduated from Tulane with a different degree after embracing the possibility of a career path based on her strengths.
“I ultimately majored in English, because those were the things I liked,” Wedgeworth said. “If you’re ever unsure, English is a baseline for everything—to be able to read, write, think critically, ask really good questions [and] participate in group discussions.”
After graduating, Wedgeworth worked for InStyle magazine in New York City before transitioning to PR and Communications for luxury fashion brands, including Bottega Veneta and Prada.
“I was suddenly at the center of the business because I got to see how my work helped [drive sales],” Wedgeworth said.
While contemplating where she wanted to live long-term, Wedgeworth was recruited to lead PR and Partnerships at Fossil Group, which she describes as serendipitous timing.
“I would have never thought it would have been a good fit, but it brings out all the things that I’m best at, which is really lucky,” Wedgeworth said. “I just feel really grateful that I said yes.”
Wedgeworth decided to relocate, returning to Dallas to join a two-person marketing team for the then multibillion-dollar lifestyle accessories company.
“I worked there for almost eight years, and it was amazing,” Wedgworth said. “And then Tecovas reached out, and they were like, ‘Have you ever heard of us?’”
Wedgeworth has been with Tecovas, a western brand, for three years and considers it her favorite job yet.
“There’s Texas kind of woven into everything we do, because Texas is a part of our brand heritage,” Wedgworth said, glancing down at her pair of maroon red Tecovas cowboy boots.
Though she never imagined herself in PR, Wedgeworth enjoys the challenge of building a brand identity and leading a team of four direct reports.
“Managing is a real treat, but also takes a lot of work,” Wedgeworth said. “So I want to make sure that I’m bringing out the best in them and hearing about how I can help further their career goals.”
She encourages young adults to be open to change in their careers. With the explosion of social media, Wedgeworth’s job looks different than it did a decade ago.
“Everything is evolving in real time, and I’ve had to evolve with it,” Wedgeworth said. “Having a little bit of nimbleness is a good thing.”
After recently returning from maternity leave, Wedgeworth is still finding balance amid the changes of her life.
“I’m never going to have enough hours in the day ever again, and I think that’s okay,” Wedgeworth said. “Even I have to let go of a little bit of control.”
Wedgeworth attributes her appreciation for female friendships and confidence in speaking up to her twelve years at Hockaday.
“I joke that I think all my best qualities are from Hockaday,” Wedgeworth said. “There’s a lot of power in going to a school like this, because I raise my hand now in almost every room I’m in.”
While in Upper School, Wedgeworth wrote for the newspaper and loved her English classes, and she views writing as an integral part of her job.
“The way I built a paper is still the way I think about a press release,” Wedgeworth said.
Wedgeworth advises students to worry less about what they major in and instead to follow their interests.
“Make a list of things you’re good at,” Wedgeworth said. “Because you will like your job more if you pick something that brings out the best in you.”
